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Well the new year is upon us and it’s time for some changes. Let this post help set the tone for changes to come. One Love - The Mgt.
“The African-American may be the only race in the world that still continuously confronted by a distorted self image in product advertisements. From the beginning of slavery in the seventeenth century, to the present day African-Americans have fought not only for their freedom but to be understood and respected for their unique and cultural contributions.
The struggle can clearly be seen in the representation of African-Americans in advertising. The practice of advertising is to quickly link image and product in such a way that a lasting impression is created in the public’s mind. Both in America and abroad, advertisers distorted the role and the image of African Americans, until everyone becomes confused by the picture represented.” - The Museum of Public Relations
Take at look at these images and information from Alexandria Black History Museum’s Moss Kendrix collection. This exhibition is created to provide an overview of some of the ways African-Americans have been depicted in popular culture. Moss Kendrix was an African-American public relations executive, who changed the way Coca-Cola and Carnation products were marketed to African-Americans and his work is highlighted in the exhibit.
The Life and Legacy of Moss Kendrix
The Coca-Cola Years
The Coca-Cola Proposal
SPECIAL REPORT: The Changing Face of the Urban Markets
The African-American Image Abroad: Golly, It’s Good!
The Advertiser’s Holy Trinity: Aunt Jemima, Rastus, and Uncle Ben
A Distorted Reflection: African-Americans and Beauty Products
What parallels can you make with regard to how African-Americans are seen in advertising today and the images and concepts shown in this advertising?
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