Dieter Rams ‘less Is More’ Exhibit

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An exhibit called ‘Less is More’ featuring the design work of Dieter Rams at the Suntory Museum in Osaka. He designed primarily for Braun from 1961-1995.

Rams described ‘good design’ in his own 10 commandments, whereby design should be:

1. Innovative
2. Useful
3. Aesthetic
4. Self-explanatory
5. Unobtrusive
6. Honest
7. Durable
8. Thorough
9. Environmentally-friendly
10. As little design as possible