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The first entry to the toolbox comes here.
Two important notions for the effective use and control of communication, are de and . They derive from semiology or semiotics.
You need to know the difference to be able to use them effectively.
Denotation is the basic ingredients of a term or a visual. That, on which we all can agree. Take a picture of a horse, for example. We can all agree, that it has a head, four legs and a tail.
But the picture of a horse always has a .
This second layer contains the picture’s connotation, or connotations. Connotations are always multiple. A standing horse may connote steadyness and reliability. A running hours, may connote speed, dynamics and progress.
I’ll give you two pictures shot in the same setting at The British Museum some years ago.
In general terms the denotations in both pictures are approximately the same: people, staircase, marble and open space. But the connotations are quite different in the two mentioned, connotations are many more than those indicated above. You have a go at it, yourself!
But, I sure that you get the “picture” on denotations and connotations.
[…] . I starting reading some of them. One from an American site on Museums was interesting. It seems that I recognized some of the wording. It sounded very […]
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Best wishes and a Happy New Year to YOU ALL
Knut Skjærven